It’s tempting to try to be everything to everyone — to present a different “self” to each of your many and varied different audiences. But in doing so, you risk undermining your own authenticity.
Rely on the strength of your brand and the guidelines of your overall strategy to inform messages that you create for all your audiences. Certainly you may be conveying different information or using different tools to reach different audiences, but the sense of who you are — the soul of your institution — should never vary.
Identify one message you’ve created for each of your top three audiences. Ask yourself: are you staying on brand? If you see the consistency in your materials, your audiences will, too.