Search engine visibility is a critical way to get your message in front of key audiences, the primary aim for an inbound campaign. And inbound links are one of the most important factors in modern search engine algorithms. They suggest that a linked website is relevant and are interpreted by search engines as a “vote” for external content.
Google has recently confirmed its reliance upon organic inbound links as a critical component of its search algorithm and is working to target websites that misuse link-building for spam.
Find links that are relevant to your website’s specific topic and pursue relationships with webmasters and industry leaders to attract quality organic links. Aim for quality over quantity.