While a website might be the most important marketing and branding tool at the disposal of a college or university, it is just that: a tool. Unless you have a compelling inbound marketing strategy, your website may not have very wide reach.
Once you’re ready to let your site be an expression of your brand, you’re ready to put your website to work, with compelling content, a structure that supports your SEO goals, a design that expresses what’s unique and important about your institution, and more.
Begin with the brand, and let the website follow. Think about responsive design. Plan for SEO from the start.