Non-traditional students include part-time students, adult learners, online or distance education program participants, and others. How do you bring them to campus or enroll them in your off-campus programs?
Your inbound strategy should take non-traditional students into account with specificity. The language and images that you use on your website, your social media choices, the tone of the emails you send: all must be carefully calibrated to the interests and needs of the non-traditional student.
Consider the unique needs of students whose life circumstances are more unconventional. Adjust your strategy to ensure that you’re reaching these students. Tell the stories that they’ll want to hear.