Inbound marketing is the effort to tell a compelling story to right-fit audiences, encouraging them to engage. Every word and every image should be chosen to meet the needs of the reader and to advance the goals you’ve set for conversion.
Give each piece of content — a blog post, a landing page, an advertisement — a purpose. Be deliberate about who you’re producing it for and the action you hope to inspire. Optimize your content so it will support search initiatives and make sure it’s worth sharing.
Support your inbound marketing strategy with content and make sure that search is part of your planning from the outset. Think about small changes to support search goals and consistency.