Inbound marketing is all about content: blog posts, social posts, ad copy and all the other pieces of the puzzle. But without a guiding strategy for all of the content that you’re creating, you’re not making the most of your efforts and won’t realize the maximum return.
A keyword guide is a set of terms that are carefully selected to guide and structure your content, taking into account brand, geography, products, etc. Your keyword guide will ensure that all content serves a strategic purpose and supports an overall objective.
Assess your content. Do you have a clear set of keywords guiding your content? If not, consider creating a guide that will pull your content together.