Inbound Marketing in Higher Education | Flashcards from Elliance

Inbound Marketing in Higher Education


Strategy

All but the most elite colleges and universities must deliberately choose to create and maintain a brand that appeals to right-fit audiences. Search engine rankings are a crucial part of success in this area.

Success in higher education also means building relationships with one person at a time – be that a prospective student, a parent, a faculty member, an alumnus or a reporter. You’ve built a particularly successful relationship when an individual is willing to stand up for the institution by sharing his or her connection with friends and family.

Search engine rankings. Right fit contacts. Social sharing. Inbound marketing can help you do all three.

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