Marketers often struggle with the amount of content required to support an inbound initiative. Content curation provides one way to lighten the load.
Effective content curators use content created by third parties (industry experts, bloggers, peers and even competitors) to augment original content. Linking to external studies, research, articles or posts, with additional commentary of your own, provides a service to your readers by aggregating content that will be of value to them.
Consider whether you have the time and resources necessary for a program of content curation and explore the options to build your understanding of the content that might be available and useful.