Analytics are one of the most powerful tools in an inbound marketer’s toolbox. By closely monitoring the content that produces a lift for your institution, whether in traffic to your website, inquiries, donations, or other metric, you can analyze the attributes that make it compelling and build on that success.
Use analytics to determine what your audiences are responding to and where you may be missing the mark, and make adjustments. Constantly improve your campaign, sharpen your message and deepen your connections.
Figure out what works and do more of it. It’s that simple. Apply this principle to all of your critical audiences.