inbound marketing 101 for higher ed

Inbound Marketing 101

Inbound marketing is the continuous creation of relevant and high-quality content, such as PR2.0 assets, social posts, blog posts, videos, ...

inbound marketing in higher education

Inbound Marketing in Higher Education

All but the most elite colleges and universities must deliberately choose to create and maintain a brand that appeals to ...

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Audience Personas

Inbound marketing aims to build a connection between you and your readers. It’s a good idea to think specifically about ...

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Analytics

Analytics are one of the most powerful tools in an inbound marketer’s toolbox. By closely monitoring the content that produces ...

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Blogging

Most institutions incorporate some element of user-generated content, often blogs, into the enrollment portion of the primary .edu site. Blogs ...

higher education branding

Branding

Rather than creating a brand, a smart college or university must uncover a brand that already exists as an intrinsic ...

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Content

Inbound marketing is the effort to tell a compelling story to right-fit audiences, encouraging them to engage. Every word and ...

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Content Curation

Marketers often struggle with the amount of content required to support an inbound initiative. Content curation provides one way to ...

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Conversion

In higher education, a prospect converts to an applicant, an applicant converts to an enrolled student, a student becomes an ...

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Design

Design is the visual manifestation of your brand. Content may be king, but it’s often design that makes a first ...

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Editorial Calendar

Inbound marketing requires great writing, strong messages, a vivid brand and a lasting commitment from an institution. It also requires ...

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Evolution

As communicators, we know that we’re one voice among many, and maintaining a single voice takes constant vigilance. Inbound marketing ...

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Facebook

One of the hallmarks of a successful inbound marketing program is the ability to get the right message in front ...

inbound-links

Inbound Links

Search engine visibility is a critical way to get your message in front of key audiences, the primary aim for ...

inbound marketing keyword guide

Keyword Guide

Inbound marketing is all about content: blog posts, social posts, ad copy and all the other pieces of the puzzle. ...

long tail search terms

Long-Tail Search Terms

A long-tail search term is a descriptive phrase comprised of three or four words often  specific to a program or ...

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Long-Term Relationships

In higher education, objectives for relationships are often measured in short phases. You want prospects to apply, admitted students to ...

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Mobile

A significant portion of all web traffic comes from mobile devices. Having a web presence appropriate for use on mobile ...

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Non-Traditional Students

Non-traditional students include part-time students, adult learners, online or distance education program participants, and others. How do you bring them ...

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Paid Advertising

It’s not always possible to get ranked in the organic results for all of the keywords you wish to “own.” ...

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Pinterest

Pinterest visually communicates the brand essence of an institution to prospective students and other key audiences. It gives viewers an ...

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Responsive Design

Your website is central to inbound marketing and research tells us that a majority of high school students are accessing ...

roi in higher ed

ROI

As we all face increasing pressure to do more with less, it’s critical that we hold ourselves accountable for the ...

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ROI of Inbound Marketing

Traditional marketing relies on intercepting prospective contacts with advertising, direct 
mail, etc. Inbound marketing earns trust by providing valuable content ...

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Search Engine Optimization

In order to put your inbound content to work, readers first need to be able to find you, frequently by ...

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Social Media

In order to effectively communicate for your institution, you need to seek out and build relationships with the people who ...

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Storytelling

Stories present undeniable and irresistible proof that your students thrive — academically, professionally and otherwise — long beyond graduation. They ...

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Target Audience

It’s tempting to try to be everything to everyone — to present a different “self” to each of your many ...

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Viral Marketing

Every communicator, inside or outside higher education, would like to launch the next viral sensation. But in truth, nobody can ...

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Website

While a website might be the most important marketing and branding tool at the disposal of a college or university, ...